€9.00 – €18.00
The “italian style” is the aspect that makes italian products immediately recognizable and the junction between culture and italian economy. In this book the author describes the fundamental components that define italian style in manufacturing, work and economics and the cultural ans social origins of the attention to aesthetic results and quality as an important component of italian style. Fashion, food, furniture, automation and the many aspects of italian economy, with the importance of the design, reveal a lifestyle that shows us how another style of consumption is possibile, linked to quality and durability and not to quantity and waste. The relation between economy and culture it allows us to describe a society in which the values of tradition are maintained and meet innovation in a sustainable and generative way of quality.
Romano Benini, Professor of “Fashion industries” at Sapienza University in Roma, professor in Sociology in Link Campus University in Roma and director of the Master course in Labor Policies and Workfare Systems. Consultant of CNA, Italian Confederation of small and medium enterprises. Public manager and consultant for the local development of many italian regions. Television author of programs about economy, labor market and made in Italy productions. Writer of essays about economy, labor market and culture.